- Wood is naturally beautiful and adds character and warmth. It usually adds value too.
- Wood offers exceptional value for money, especially compared with other high quality materials.
- Wood is tough. And, because it's a solid product, it will take hard knocks in its stride. As it ages, it develops a patina which is part of its character.
- Wood is easy to keep clean and free from dustmites and bacteria.
- Wood acts as a natural humidity regulator, absorbing humidity in damp conditions and releasing moisture in dry conditions. Wood is also an excellent insulator.
- Wood is durable. A good quality wood product should, with a little care and maintenance, last a lifetime. Many Victorian houses still have original wood windows and floors.
- Wood is a material that's simple to use, to maintain and to repair.
- Wood is the only natural renewable mainstream building material.
- Using wood from sustainably managed forests actually reduces carbon dioxide emissions, as the carbon dioxide stored in the forest and in the timber product outweighs any carbon dioxide created during the production of the product. Each tonne of timber used instead of other building materials (like steel, brick and concrete block) saves around a tonne of carbon dioxide.